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AlkOutlet

Ecommerce Website, 2024

AlkOutlet is a Magento-powered e-commerce website specializing in alcohol sales. I first worked on AlkOutlet through one of my previous positions, where I led its transition from a ScandiPWA frontend back to a Magento native theme, along with custom feature development. In early 2024, I was invited to take on full support for the project, managing all ongoing maintenance, upgrades, and new feature requests to meet evolving client needs.

AlkOutlet - Homepage

Project Scope & Challenges

The project scope for AlkOutlet involved substantial front-end and back-end modifications, some of which were initiated during my tenure at my previous company and expanded upon under my direct oversight.

Key tasks have included:

  • Migration and Theme Transition: The initial version of AlkOutlet used ScandiPWA as the frontend solution. Under my leadership, I supervised and executed a migration back to a native Magento theme. This decision was driven by the client’s need for greater flexibility and customizability within the Magento environment.
  • Custom Product Types and Checkout Modifications: As part of the migration, we introduced a custom product type, labeled "deposit," to handle complex checkout calculations for European markets where bottle deposit fees are mandatory. This custom feature was crucial for attaching an additional fee to products with existing deposit fees, ensuring compliance with regulatory requirements.
  • Age Verification Implementation: To comply with legal requirements for alcohol sales, we implemented a rigorous age verification process during the checkout flow. This involved both front-end verification prompts and back-end logic to restrict underage access, all seamlessly integrated within Magento’s core framework.
  • Project Re-engagement and Support Continuity: Following my initial work on AlkOutlet, I was approached by a new contact within the industry who invited me to take on the project independently as they were concluding their previous development partnership. Since early 2024, I have provided full support for AlkOutlet, overseeing all development, maintenance, and communication. This work has included completing essential Magento version upgrades, resolving bugs introduced during the period when I was not involved, and implementing feature enhancements to meet the client’s evolving needs.

Key Achievements

  • Successful Migration and Customization: Leading the migration back to a native Magento theme allowed for improved stability and performance, enabling the AlkOutlet team to leverage Magento’s built-in functionalities more effectively. The custom product type integration exemplified our commitment to tailored solutions that meet specific industry needs.
  • Compliance-Driven Development: By implementing a robust age verification system, I ensured the platform aligned with regulatory standards, providing a secure and compliant shopping experience for users and building trust in the client’s brand.
  • Comprehensive Project Management: As the primary developer for AlkOutlet, I manage all aspects of the project’s development lifecycle, including front-end and back-end enhancements, client support, and direct troubleshooting. My role ensures continuity and clarity for AlkOutlet, allowing the client to rely on consistent, high-quality support.

Conclusion

AlkOutlet stands as a prime example of my ability to manage complex Magento projects with industry-specific requirements. From migrating frontend frameworks to developing custom functionalities and ensuring regulatory compliance, this project highlights my comprehensive technical expertise and commitment to delivering robust, user-centered solutions. I continue to support AlkOutlet, delivering updates and improvements to ensure it remains a reliable and compliant platform for alcohol sales. This ongoing relationship reflects my dedication to quality, transparency, and client satisfaction, hallmarks of my work in web development.

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Certifications

Adobe Certified Master - Adobe Commerce Architect

Adobe Certified Master - Adobe Commerce Architect

Issued by Adobe, Expires on 05 Jun 2026
© Maksims Ivanovs 2023